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Email MarketingEmail marketing is a powerful way to promote products. It does not matter whether it is your sponsor’s products and services or your own. You will still find this form of marketing very effective. Your email marketing will begin with your opt-in list. This can easily be built by offering a free newsletter about your industry to your website visitors. You place a subscription box on your website that will capture names and email addresses of your subscribers. You can also be extra careful and make this a double opt-in, meaning that the subscriber must confirm their subscription before they join your list. Once you have built a good sized list you can place small ads for your product in your newsletter and can even start an announcement list for those who are looking for new products, tools and opportunities. Email marketing can take several forms. 1. There is of course your free newsletter, which will have a couple of ads, as mentioned above. 2. Then there is information please mailer, which can help you close many sales. You have a link on your website, or in your publication, for readers to click on, if they need more information. The mailer will be a sequence of emails that give more information about the product and a call to action at the end. These are very effective in closing sales and getting the click through to your sponsor’s site. 3. You can also send special announcements to your entire list about new products and services that you think will meet their needs. There are 2 tools you need: 1. An autoresponder 2. Email signature file Can Spam Act: It is very important to comply with the Can Spam Act when sending email. Always give your name, company name and physical address at the bottom of your email. It is very important to provide an opt-out or unsubscribe link at the end of your email. Spam filters: Always Spam check your email messages before you send them out. Much of email marketing can be put on auto pilot and prescheduled with your autoresponder. It is a very cost effective and highly effective form of marketing. |
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